Privacy Policy
Last Updated: October 26, 2026
Overview
This Privacy Policy explains how Selvaroqi, operated by Hubei Zhongyu Investment Co., Ltd., collects, uses, shares, and protects personal information when you visit our online store, browse our travel organizers and packing essentials, place an order, contact us, or otherwise use our services.
We are committed to handling personal information responsibly and providing transparency about our privacy practices.
By using our website, you acknowledge the information described in this Privacy Policy. Where required by applicable law, we will obtain your consent before processing personal information for specific purposes.
Information We Collect
Depending on how you interact with our store, we may collect the following categories of personal information:
Contact Information: Name, email address, telephone number, billing address, and shipping address.
Order and Transaction Information: Products purchased, order history, payment status, shipping details, transaction records, and related purchase information.
Account Information: Login credentials, account preferences, and other information provided when creating or managing an account.
Customer Support Communications: Information provided through email, customer service inquiries, return requests, complaints, and other communications.
Device and Usage Information: IP address, browser type, device characteristics, approximate location derived from an IP address, website interactions, and browsing activity.
Cookies and Similar Technologies: Information collected through cookies, pixels, and comparable technologies, subject to applicable privacy requirements.
Payment card information is generally processed by participating payment providers. We may receive transaction confirmations and related payment information necessary to administer orders.
How We Use Information
We may use personal information for the following purposes:
Processing payments, confirming purchases, and fulfilling customer orders.
Arranging shipping, delivery, returns, and refunds.
Providing customer service and responding to inquiries.
Managing customer accounts and communicating important order updates.
Maintaining website functionality and improving the shopping experience.
Detecting and preventing fraudulent transactions, unauthorized activities, and security threats.
Understanding website performance and improving our products and services.
Personalizing content and providing marketing communications where permitted.
Complying with applicable laws, regulations, and legal obligations.
Where required by applicable law, we process personal information on an appropriate legal basis, which may include contractual necessity, legal obligations, legitimate interests, or consent.
How We Share Information
We may share personal information with third parties where reasonably necessary to operate our online store and provide services.
These parties may include:
E-commerce Service Providers: Shopify and related technology providers that support our online store and checkout operations.
Payment Service Providers: Financial institutions and payment processors involved in authorizing and processing transactions.
Shipping and Fulfillment Partners: Warehousing providers, delivery companies, and logistics services responsible for processing and delivering orders.
Analytics and Marketing Providers: Service providers that help us understand website performance, measure advertising effectiveness, and deliver marketing communications where permitted.
Technology and Customer Support Providers: Companies assisting with website hosting, security, customer communications, and technical operations.
Legal and Regulatory Authorities: Government agencies, regulators, law enforcement, or other parties where disclosure is required or permitted by applicable law.
We may also disclose personal information in connection with a business transaction, including a merger, restructuring, financing, acquisition, or sale of business assets, subject to applicable legal requirements.
Cookies and Similar Technologies
Our website may use cookies, pixels, and similar technologies to support essential website functions, remember customer preferences, improve performance, analyze traffic, and support advertising or measurement activities where permitted.
These technologies may include:
Essential Cookies: Support core functions such as shopping carts, checkout, account authentication, and website security.
Preference Cookies: Remember certain selections and settings to improve your browsing experience.
Analytics Cookies: Help us understand how visitors interact with our website and identify opportunities for improvement.
Advertising Cookies: May support relevant advertising, campaign measurement, and marketing performance analysis where permitted.
You may be able to manage cookies through your browser settings and the privacy preference tools made available on our website.
Where required by applicable law, we will request consent before using non-essential cookies or similar technologies.
Disabling certain cookies may affect website features or functionality.
Data Retention and Security
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy.
Retention periods may depend on the nature of the information, transaction requirements, customer service needs, fraud prevention, dispute resolution, and applicable legal obligations.
We use reasonable administrative, technical, and organizational safeguards intended to protect personal information against unauthorized access, disclosure, alteration, loss, or misuse.
However, no method of internet transmission, electronic processing, or data storage can be guaranteed to be completely secure.
Your Rights and Choices
Depending on your location and applicable privacy laws, you may have certain rights concerning your personal information.
These rights may include:
Requesting access to personal information held about you.
Requesting correction of inaccurate or incomplete information.
Requesting deletion of personal information, subject to applicable exceptions.
Requesting a portable copy of certain personal information.
Requesting restrictions on certain processing activities.
Objecting to certain uses of personal information.
Withdrawing consent where processing depends on consent.
Opting out of certain targeted advertising, sharing, or other processing activities where applicable.
You may unsubscribe from promotional emails by using the unsubscribe link included in marketing communications.
To exercise your privacy rights, please contact us at service@selvaroqi.com.
We may request reasonable information to verify your identity before processing certain requests. We will respond in accordance with applicable legal requirements.
Where required, additional rights, including the right to appeal a privacy request decision, may be available.
Children's Privacy
Our online store is intended for a general audience and is not directed toward children.
We do not knowingly collect personal information from children in violation of applicable law.
If you believe that a child has provided personal information to us inappropriately, please contact service@selvaroqi.com so we can review the matter and take appropriate action.
International Data Processing
Selvaroqi operates an online retail store serving customers in different locations.
Personal information may be processed, stored, or accessed in countries or regions other than your country of residence, including locations where our business operations or service providers are established.
Privacy and data protection laws may differ between jurisdictions.
Where required by applicable law, we implement appropriate safeguards for international transfers of personal information.
Third-Party Services and Links
Our website may contain links to third-party websites, payment services, or external resources.
These third-party services may operate under their own privacy policies and information-handling practices.
We encourage customers to review the privacy policies of third-party services before providing personal information.
We are not responsible for the independent privacy practices of third parties except as otherwise required by applicable law.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business operations, website functionality, service providers, legal requirements, or privacy practices.
When changes are made, the revised Privacy Policy will be published on this page with an updated effective or revision date.
Where required by applicable law, we will provide additional notice or obtain consent for material changes.
Contact Us
If you have questions about this Privacy Policy, your personal information, privacy preferences, or your rights under applicable privacy laws, please contact us using the following information.
Brand: Selvaroqi
Legal Entity: Hubei Zhongyu Investment Co., Ltd.
Registered Business Address: Room 203, Unit 2, Building C, Xingye International, Xincheng Community, Tongyang Town, Tongshan County, Xianning City, Hubei Province, China.
Customer Support Email: service@selvaroqi.com
Customer Support Hours: Monday–Friday, 9:00 AM–6:00 PM (U.S. Eastern Time)
Response Time: Within 1–2 business days
For privacy-related requests, please use "Privacy Request" as the subject line of your email.
Legal Business Information
Selvaroqi is an online retail brand operated by Hubei Zhongyu Investment Co., Ltd.
Hubei Zhongyu Investment Co., Ltd. is the legal entity responsible for operating the Selvaroqi online store and handling privacy-related inquiries concerning its operations, subject to applicable data protection laws.
For additional information regarding your privacy rights or how your personal information is processed, please contact service@selvaroqi.com.